*NOT ABOUT US  We started ANON to take our image out of the equation and focus squarely on making our work and our clients famous. Unlike other agencies, we’re happy being under the radar. We check our egos at the door and focus on the work. We waste little time trying to self-promote, or score points at award shows with scam work. *INTEGRATED BY NATURE Everyone at ANON has a creative/strategic background and we focus on ideas rather than disciplines or formats. We handle all the thinking, creative, design, copy and production in-house and collaborate with partners when needs be. We look for big brand ideas that can traverse media, and can be expressed whichever way suits. So far that includes big budget TVCs and outdoor campaigns, digital, website design, product design, packaging, collateral and brand events. *GOOD CLIENTS DON’T NEED MANAGING  We don’t hire people to keep clients at arms reach. Most great brands already have the best brand managers on their team. Our clients always have direct access to our creative resources as if they were their own. Our collaborative approach gives clients a lot more involvement and ownership of the work as well as cutting down time and avoiding miscommunication. *NO TITLES. NO EGOS. NO TEAMS There are no strict layers or teams at ANON. While we have specialised skill-sets, e.g. planning, art direction, programming, production etc., everyone has passions and strengths we leverage and nurture e.g. video editing, retouching, photography, cocktail-mixing etc. We foster a family spirit in which everyone is looking out for one another. No-one hesitates to roll up their sleeves and help out. *THE FASTEST GROWING PEOPLE We challenge everyone at ANON to take up important responsibilities they would not be exposed to anywhere else that push them to grow. Example: creatives get to deal directly with clients, source suppliers and collaborate with production partners.  *A HEALTHY RELATIONSHIP WITH AWARDS Like anything that gives you a quick high, industry awards can become a nasty habit. They can force agencies to forget their priorities, focus entirely on the next hit and become self-centred. If we do enter awards, we do so anonymously - all our credits simply say ‘ANON’. *WE ARE NOT AFRAID We actively seek out projects and assignments that push us beyond our collective experience. Rather than go for easy-wins - the kind of projects we’ve done before, we endeavour to create work that no-ones ever done before. *PARTNERSHIP Nike, Swire, Swire Hotel, Hong Kong Tourism Board, Taikoo Place, Victoria Dockside, Artus K11, Pacific Place, Orbis, MoetHennessy, Hong Kong Jockey Club, Glenmorangie, New World Developement Company Ltd